Marketing & Sales Case Study

Geographic Entry

  • Enter US with a specific prescription product.
  • Analysed a series of market entry scenarios including acquisition of a local pharmaceutical company, partnership with a local distributor and establishment of a local sales force.
  • Built business case for the preferred market entry scenario.
  • Screened potential targets for acquisitions and partnerships.
  • Business case for preferred market entry plan.
  • Short list of acquisition targets, valuations and potential synergies.
  • Support for management team and board in acquisition strategy and negotiations.
  • Deal agreement for acquisition of a local pharmaceutical company.