Marketing & Sales Case Study
Geographic Entry
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- Enter US with a specific prescription product.
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- Analysed a series of market entry scenarios including acquisition of a local pharmaceutical company, partnership with a local distributor and establishment of a local sales force.
- Built business case for the preferred market entry scenario.
- Screened potential targets for acquisitions and partnerships.
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- Business case for preferred market entry plan.
- Short list of acquisition targets, valuations and potential synergies.
- Support for management team and board in acquisition strategy and negotiations.
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- Deal agreement for acquisition of a local pharmaceutical company.
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