Pharmaceutical research and development (R&D) organisations and pre-revenue biotechs aim to discover and develop medicines that will make a meaningful difference to patients’ lives.
Such medicines will be those that are ‘commercially’ successful, so ‘commercial insight’ is a must-have for any effective R&D effort.
In this article we explore how pharma and biotech companies leverage commercial knowledge to shape successful R&D, and discuss:
- The key differences in their approaches, and how common challenges are overcome.
- The strategic value of integrating commercial insights in the early stages of R&D.
- The importance of unlocking the commercial insights of your team and their networks.
- The need to integrate commercial insight from multiple sources in a way that drives rapid, high-quality decision making.
The article is based on discussions with pharma and biotech leaders at our recent face-to-face workshop that focussed on how companies can make the most of their R&D potential.
To find out how to achieve this, read the full article by clicking on the download button above.
Or catch-up on our informative webinar Create An Effective Pharma R&D Mindset here.