Strong HEOR teams develop evidence focused on patient outcomes to demonstrate the economic value of treatments, provide insights for healthcare decision makers, and enable optimal, cost-effective patient access. HEOR leaders build teams of experts that collaborate cross-functionally to identify and address evidence needs and translate data into compelling value propositions.
In this one-page article we summarise insights from pharma leaders on how they set up a strong HEOR capability, covering the following topics:
- Building teams with the expertise to influence decisions across the product lifecycle
- Collaborating cross-functionally through effective governance and processes
- Identifying and address stakeholder needs by playing an integral role in IEP
- Translating data into compelling evidence that demonstrates sustained product value
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