In recent years, the pharmaceutical industry has rushed to embrace ‘digital marketing’. When done well, this has the potential to generate tangible benefits for companies. However, the fundamentals of strategic marketing cannot be forgotten, otherwise digital initiatives risk becoming a waste of both time and money that fail to deliver value.
In this report, we discuss:
- How the pharmaceutical industry has taken inspiration from FMCG
- The dangers of allowing strategic marketing capability to atrophy
- A framework to rebuild and improve strategic marketing in your organisation
Companies that are ready to flex their strategic marketing muscles in response to changing patient and healthcare professional needs will gain a commercial advantage over their competitors.
If you would like to become one of them, download our free white paper by clicking the button above.