Improve analytics capabilities

Capability and efficiency improvements to affiliate, company, and product decision-making


Market Analytics leaders in a global Big Pharma’s European affiliates were concerned that their preparing of a high number of forecast scenarios was not helping decision making

To address this they wanted to assess probabilistic forecasting as an approach to improve decision-making efficiency


Created and ran a one-day workshop with Analytics teams from five affiliates to explain probabilistic forecasting and to introduce a model for developing their forecasts

Followed up with intensive one-day sessions with each affiliate to build capabilities and train Analytics teams to integrate the approach into their decision-making processes

Gained perspectives, prepared relevant materials, and built adoption and commitment from senior leaders

  • Integrated and embedded probabilistic forecasting into the affiliates’ analytical and decision-making processes
  • More efficient decision-making and more informed discussions on company and product strategies