Increase digital impact

A significant improvement in the business impact of a global digital function

Challenge

The digital function of a leading Big Pharma was not creating maximum value for the company because of often poor integration with business teams across the value chain

The digital function was seen as a service provider, not a business partner, and needed to drive a digital agenda in the organization through a partnership mentality with key stakeholders

Solution

Framed the issues and developed hypotheses on solutions with the digital leadership team

Interviewed 21 senior leaders across multiple functions to understand, clarify and elucidate their views on the value of digital and the requirements for greater engagement

Aligned the digital leadership team on the findings, implications and next steps, which enabled a subsequent discussion on the enablers for progress with pharma leadership

Result
  • A more effective digital leadership team with a clear insight into senior leaders’ expectations of the value digital should deliver and the opportunity for greater partnership with them
  • Increased digital impact and engagement across the organisation that is creating a meaningful impact on the business